Silicon Valley is watching mobile fueling — and so
are regulators, who must ensure that new players in the
direct-to-consumer, app-enabled mobile fueling space
Regulators, mobile fuelers and traditional fuelers
share goals: to protect consumers, employees and the
environment. The challenge often is aligning on the
strategies to achieve our goals.
Mobile fueling risks are similar to those of traditional
gas stations, where intelligent, innovative players have
worked hard to mitigate the risks. As mobile fueling
matures, the infrastructure will catch up.
To get there, all stakeholders need visibility into and
accurate information about the diverse nature of the
growing mobile fueling industry. For example, distinctions among trucks, aggregate fuel capacity, driver
training and certi;cation, dispensing locations and times
contribute to differences in hazard and risk pro;les.
Distinctions also present different value propositions
for customers who use mobile fueling services.
Careful consideration and evaluation will require,
at least in part, the industry to demonstrate the value
to customers while upholding the highest safety and environmental standards.
The bright minds in the mobile fueling industry and
regulatory community will make the necessary advancements to ensure mobile fueling is a safe and lasting
The wildcard will be how traditional retailers and the
associations that represent them affect regulations.
Regulatory and safety concerns, history shows, get
sidetracked by those being disrupted.
As long as the regulatory communities maintain their
commitments to protect consumers and the environment, we should all be able to ensure mobile fueling
is as safe as possible, to the delight of mobile fueling
Ryan Lipert is director of fuel supply at
Filld, a mobile fueling supply company.
Reach him at rlipert@; lld.co.
Delivering fuel directly to consumers didn’t make economic sense until recently. We reached a technology tipping
point that adds economic weight to the business case for
At scale and with the right pricing models, small ;eet,
distributed/decentralized ;eet and direct-to-consumer mobile
fueling can be a long-term, legitimate business model. Add to
that the changing marketplace and a rise in consumer demand.
Filld delivery techs in safety-compliant Filld trucks follow algorithmically
optimized routes to deliver top-quality, ;ltered fuel to vehicles.