Installing contactless readers and
EMV capability at the same time will
prevent the need to spend more time
and money to retro;t EMV equipment with contactless acceptance.
ENHANCING THE
CUSTOMER EXPERIENCE
Customers prefer to transact in a
more secure environment, such as us-
ing their chip cards in a chip-reading
fuel dispenser. In a 2017 Chip Card
Chip technology is a global security standard for
fraud prevention. Station owners can take advantage of
this upgrade period and enable contactless EMV chip
technology, which provides the same level of dynamic
security as contact EMV chip plus a faster, simpler and
convenient payment experience.
A seamless checkout enabled by the most current
payment technology can boost customer retention.
Customers likely will return to locations where transactions are frictionless. They perceive these merchants as
forward-thinking, innovative and customer-centric.
DO NOT GET LEFT BEHIND
Delays in fuel dispenser chip implementation will
result in fraud migrating from all merchants that have
implemented chip acceptance to the merchants who
have not.
Moving to EMV chip technology increases fuel dispenser payment security. Now is the time to adopt EMV
contactless chip technology and to realize the bene;ts
that tap to pay brings to customers and merchants.
Julie Scharff is the vice president of consumer products at Visa, where she guides
the U.S. migration to EMV contactless
payments. Reach her at jcreevy@visa.com.
in the U.S. Eighty of the top 100 merchants by transactions
are enabled for contactless payment.
Enabling contactless payments with EMV chip technology will ensure AFDs are ready for the tap to pay shift, as well.
