PEI Journal - 3rd Quarter 2019

THE EARLIER, THE BET TER

Visa announced its U.S. road map to EMV chip in 2011. Although the initial liability shift date for EMV transactions at AFDs was Oct. 1, 2017, it was pushed to October 2020 because the fueling industry faces more complex challenges compared with other merchants.

The complicated AFD infrastructure and specialized technology for fuel pumps means changing a fuel dispenser from mag-stripe to chip-reading requires time to plan, certify, test and implement.

Given the number of U.S. fuel locations that will implement chip at their fuel dispensers, early implementation will allow greater availability of resources — such as certi;ed fuel dispenser installers — when they are needed.

Many AFDs are on the path to EMV acceptance, and signi;cant adoption already has occurred. Fuel retailers need to determine now how they will prepare for the liability shift date. Imminent upgrades will equip AFDs with better fraud protections and provide enhanced customer checkout experiences.

U.S. TAP TO PAY

The successful adoption of EMV chip technology in the U.S. is helping accelerate contactless adoption, which combines convenience and security. Eleven of the top 25 U.S. card issuers offer contactless cards.

Tapping to pay with a contactless card or device provides customers with a clear, consistent POS experience that is faster, simpler and more secure. More than 60% of face-to-face transactions occur at contactless-enabled merchant locations

new OPW 14 Series
nozzles are ideal
for ensuring a
spotless reputation.

Because new 14 Series clean fueling nozzles by OPW
feature patent-pending free-draining spout technology
that significantly reducing retained fuel in the spout
after fueling. This unique innovation provides a cleaner,
greener fueling experience for your customers and a
spotless reputation for your site.