Station owners could investigate more energy-ef;cient
equipment and automation. They could examine their
equipment maintenance protocols and procedures.
Do they know how equipment breakdowns and drift
affect their bottom lines?
They also must understand how well they’re managing
wetstock and other products, scheduling deliveries and
In addition, they must implement ways to monitor competitors’ prices, and they need to create rules to change their
Next, the industry must look at forecourt customers.
Who are they? What do they buy? When do they shop?
For the sake of the example, let’s consider the typical
service station with some degree of land available, fuel
dispensers, a store, maybe a car wash and, most important,
knowledge about customers.
What else can that station owner do with the land?
Maybe install an EV charger or a DEF/AdBlue container?
Partner with an e-commerce retailer and install a pickup
point at the location? Upgrade fuel dispensers to a CNG or
LPG combo dispenser?
Station owners should consider their payment terminals.
Can they serve relevant ads to customers, communicate
store offers and bring customers inside the stores, where
pro;t margins are higher? Are product assortments and
Store owners also can implement loyalty solutions to
learn more about customer habits and ensure they can
tailor offers to customers’ needs.
When done correctly, loyalty solutions improve customer retention and satisfaction.
The fueling industry must listen to what’s happening in
retail, technology and customer-centric trends and adapt to
remain relevant to old and new customers.
As challenging trends become mainstream, traditional
fuel on the forecourt is but one opportunity.
Rui Domingues Barata is the smart mobility
manager at Petrotec, where he delivers
solutions for new mobility challenges. Reach
him at email@example.com or linkedin.
The company’s ;scal year 2017 report shows that Ryanair’s
average booked passenger cost was 42. 62 euros while its average revenue per passenger was 40. 58 euros, plus 14. 83 euros of
Ryanair is losing money on the transport part of the business
because execs know that when customers enter its “;ying store,”
they’ll buy enough extra products and services, like paying to
print a boarding pass or for priority boarding, to drive the company’s revenues. The company is one of the world’s most pro;table
WHAT IT ALL MEANS
How does all of this information translate to future forecourt
The closest way to get a glimpse of tomorrow is to reduce
First, the industry must look at the fundamentals together. Is
a gas station or network ef;cient? What can stakeholders do to
improve the value of assets while minimizing operating expenses?
Detect water bottoms and
phase separation in storage
tanks containing gasoline
and gasoline/E- 10 blends,
E- 15 blends, diesel, jet fuel,
fuel oil, solvents and other
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