Rick Long Joins NAW Board, Named Chair-Elect
The National Association of
Wholesaler-Distributors (NAW) appointed PEI Executive Vice President Rick
Long to its board of directors. The
NAW’s Association Executives Council
(AEC) also appointed Long chair-elect.
“This opportunity is a recognition of
the respect the Petroleum Equipment Institute has earned in
the distribution community,” Long said. “I’m looking forward
to assisting NAW and the AEC in advancing the crucial role
distribution plays in our nation’s economy.”
The NAW is composed of wholesaler-distributors and
a federation of international, national, regional, state and
local associations and their member ;rms, which total more
than 30,000 employers with locations in all 50 states and the
District of Columbia.
NAW’s constituency is a vital link in the supply chain
among manufacturers, retailers and commercial, institutional
and governmental end users. Distribution ;rms vary widely in
size, employ more than 5. 9 million U.S. workers and account
for nearly $5.7 trillion in annual U.S. economic activity,
which is 6 percent of the overall economy. Wholesaler-distributors are publicly held or closely held, family-owned
companies that have served their local communities and regions for decades and, in some cases, for more than a century.
NAW’s mission is to pursue goals and interests which
transcend individual commodity lines.
The AEC includes 70 national associations.;
PEI Hires Tom Leibrandt as Advertising Sales Director
Publishing sales veteran Tom Leibrandt joined the PEI staff as advertising
sales director, the association announced.
He began Feb. 5.
Leibrandt replaced Dana Roseberry,
advertising sales manager at PEI for 17
years, who retired in December. Leibrandt
is responsible for all print and digital advertising sales in the PEI
Journal, PEI Directory, “PEI Business Bullet” and “News From
PEI,” as well as conference and event sponsorships and Priority
Leibrandt, an expert media consultant, is available for con-
versations with all PEI members and nonmembers. He works
with clients to tailor advertising plans that provide the most
brand recognition, exposure and returns. Leibrandt’s experience
includes international publishing and trade shows for highly
regulated industries. He spent 14 years as a global sales manager
at Penn Well Corp., where he worked on electricity generation,
transmission and distribution magazines Electric Light & Pow-
er, Powergrid International and Renewable Energy World.
Before that, Leibrandt worked six years as director of sales
and marketing for restaurant guide publications and launched
Tulsa Gourmet magazine.
He has a Bachelor of Occupational Studies from The Culi-
nary Institute of America in Hyde Park, New York.
“My role is to help PEI members achieve winning market-
ing strategies, ;nd new customers and grow revenue,”;Leibrandt
said. “We can develop a custom plan that works.”
Leibrandt may be reached at; firstname.lastname@example.org;and 918-
Cruz to Direct PEI Efforts in Latin America
PEI recently hired international
marketing and business consultant Liliana
Cruz to direct the association’s Latin
American efforts. Her contract is effective
Cruz, who is ;uent in English, Spanish
and Portuguese, ;rst will research, develop
and implement regional plans for fuel and ;uid handling mar-
kets in Mexico, Brazil, Argentina and Colombia. She is a native
of Bogota, Colombia.
“The PEI strategic long range plan sets a goal to meet the
needs of the fuel and ;uid handling industry in Latin America, and hiring Liliana makes that goal a reality,” said Rick
Long, executive vice president and general counsel at PEI.
“She’s worked all over the world with clients in 69 countries,
and she’s an expert in boosting brands globally through diverse