News and Perspectives
From PEI’s President
Thomas Edison said, “There is a way to do it better. Find it.” Successful organizations constantly reinvent themselves to re;ect
changing customers, new technologies
and the times.
My company looks much di;erent
than it did 30 years ago.
PEI is di;erent, too.
The whole industry has evolved, and
it’s not ;nished.;
Success isn’t complicated, but it re-
quires discipline and focus. My company
focuses on serving customers. PEI focuses
on serving members.
Does every initiative work? No, but
we must concern ourselves constantly
with the next step.
Identify your goals in one year, in ;ve
years and in 10 years.
Then, plan to achieve those goals in
small steps. You cannot reach the ;nish
line in one step, but you can begin with
a ;rst step.
If your goal is to acquire 20 more service vans in one year, 50 in ;ve years and
100 in 10 years, plan for those milestones
Purchasing 100 vehicles right away is
a gamble,;but ordering one and recruiting and training a technician might be
Use available training, mentoring and
consulting resources. Join a 10-Group.
Attend a PEI event. Getting involved in
PEI will help you identify or improve your
Your biggest obstacle is inaction.
Trying something new can be scary.
As Henry Ford said, “You can’t build a
reputation on what you are going to do.”
Generally, it’s better to make a mis-
take than to do nothing.
Within our industry (and the PEI
Journal) are stories of leaders who took
risks (the ;rst steps), failed and later succeeded. We’ve taken chances on product
lines, service o;erings and personnel,
and sometimes our initial plans didn’t
work. Nevertheless, failure led us to better situations and kept us progressing.
Fear freezes many people. If fear of
failure motivates you to work hard, learn
and expand your o;erings, it’s good.
But no one can operate long term
in fear. Recognize when fear prevents
you from making a change or taking a
chance. If you need to raise your prices
but you’re afraid you’ll lose customers, it’s
time to raise prices.
If buying expensive equipment could
bring needed business but you’re afraid it
might not, seriously consider buying the
During the past 30-plus years at
The Oscar W. Larson Co., our concerns
included price increases. Each time we
changed a price, we got positive results.
If we’re going to go broke, we’re going to
do it sitting around with nothing to do
— not working 100 hours a week.;
Think big. Plan your future. Find op-
portunities that ;t your company.
If you can’t, remake your company to
;t the opportunities. Find the better way.
Is it Time to Reinvent