GOT PRODUCTS? EMAIL EDITOR IN CHIEF KRISTEN WRIGHT: KWRIGHT@PEI.ORG
Uses Gilbarco’s Impulse
for Toy Drive
Products and Processes
That Will Shape the Future
TERRIBLE HERBST used Gilbarco’s Impulse countertop
merchandising platform to help achieve a
to the19th Annual 98.5
KLUC Chet Buchanan
Show Toy Drive in
The drive started Nov.
30 and ended Dec. 11,
With the help of
Gilbarco’s Impulse and Passport Point-of-Sale system, donations
increased 6. 5 percent over 2016 levels for a total of $49,000.
In 2016, customers reacted to Impulse’s donation feature (as
measured by interactions) 80,000 times. The level increased 21
percent to 96,642 interactions in 2017.
Impulse is a basket-based, suggestive selling solution that
uses sophisticated, behind-the-scenes technology to display
relevant and colorful offers, games, programs (such as the
toy drive) and surveys to customers before, during and after
checkout. It integrates seamlessly with Gilbarco’s Passport
Point-of-Sale system and the store’s price book to power an
automated upselling feature,
which generates displays at the
checkout counter to increase
basket size and overall sales.
In this case, Terrible Herbst
programmed Impulse to
prompt shoppers at checkout to
donate $1, $2 or $5 to HELP of
Southern Nevada, which helps
coordinate and distribute dona-
tions for the toy drive.
Last year was the ;rst time
Terrible Herbst used Impulse to
prompt and tabulate donations.
It signi;cantly increased donations, especially as patrons
became accustomed to the interactive touch screen. In prior
years, cashiers had to ask customers for donations. While
they continued to do so in 2017, Impulse carried more of the
transactional burden, speeding the process and allowing busy
cashiers to focus more on customer interaction, especially at
“We’re ;nding more and more ways to use Impulse,”
said Mark Walters, vice president of sales and marketing at
Terrible Herbst. “It’s really versatile. While it helps generate incremental in-store sales, it also helps us support our