• “Have con;dence in people and treat everyone with
respect.” Show the lowest person on the totem pole the
same respect you show the guy who controls the purse
strings. They’ll remember the people who walked past
them, Hoyer said.
• Get involved and stay involved in the industry.
• “Focus on people, not money.”
• “Talk 80 percent family, 20 percent business,” Hoyer
said. We make business and life much more complicated
than we need to.
• “Trust your gut,” he said. “Your gut is your moral compass. Education is important. Our brains are important.
But our brains can make us second guess ourselves to
• “Don’t always make things happen. You have to wait
• Learn to listen. “Listen twice as much as you speak —
that’s why we have two ears and one mouth.”
• Embrace change.
• “True joy comes from helping others, not yourself.”
• “Drink less the night before PEI meetings.”
• Get debt-free so you will be ready for the next
“The lawsuit right after I joined the
company. If Husky lost, it would have
taken down the entire company.”
— Brad Baker
“When the partnership needed to break
up. John and I liked the partner, but it
just wasn’t working.”
— Sara Hitchcock Beck
“The day we bought our company.”
— Craig Hoyer
(In the early days of his business, on a rainy
night somewhere in Louisiana, Robert
Peavey cried alone in his hotel room. He
had no money.)
“What have I done?”
— Robert Peavey
(A big customer took work in-house,
including hiring several of Shwedo’s techs.
Shwedo had to make a decision: Downsize
and let people go, or not? He had almost
no money in reserve and couldn’t borrow
any more money from the bank. He
decided to keep everyone.)
“Four months later, SEPs was OK.”
— Blair Shwedo