“People are absolutely everything,” Baker said.
He also shared offshoots of that wisdom gained throughout his career.
• Effective communication is better than ef;cient
communication. “It’s really ef;cient to send an email,”
Baker said. But emails, he said, get overlooked. If you
need to communicate something effectively, say it. Baker
said announcing a new no-smoking on campus policy is
an example of something a leader must ensure his or her
• Set expectations, and follow up on those expectations.
• No one is perfect, including job candidates. People can
change their skills, but they can’t change their attitudes.
“And attitude is everything,” Baker said. “How are they
going to ;t with the team?”
• “Take a long time to hire. You can’t ;re quickly
• People are motivated by different things, and it’s not
always money. Focus on each individual’s motivating fac-
tors to help that person be the best that he or she can be.
• “People are always judging you.” What you do and say
before and after big meetings or presentations are just
as important as what you do or say in the meetings or
presentations. “The intangibles … how you treat the wait
staff,” Baker said.
• Learn something new every day. “Read the Economist,
The Wall Street Journal.”
• “Focus on what you can control,” Baker said. “Plan for
the risks, then set it aside. Don’t worry.”
• Save some money. “Nobody’s going to lend you money
to retire,” he said. “Back;ll your savings to your standard
• Choose to be happy … and ful;lled.