News and Perspectives
From PEI’s President
The work is never done. If you’re like me, you view your company as a never-ending project that needs to
Something at work always is out of
whack, and customers always voice some
You’ve probably told yourself:
• “Our website needs to be updated to
re;ect that we’re up with the times.”
• “We really need to revamp our mar-
• “We need to hear feedback regularly
from our customers.”
• “Our logo is 25 years old. It needs a
Most company owners recognize the
opportunities but balk at hiring someone
to ;x de;ciencies.
“Darn,” they think. “Now I have to hire
someone to do the job.
“How much is this going to cost?
“Can I a;ord it?
“Do I have another workspace in the
“The job description, the evaluation,
the hours of interviews … .
There’s a better way to complete
small yet important projects like these:
You can outsource some of your random
tasks to professional freelancers who can
knock out your projects quickly.
During the past 10 years, my company has used freelance contractors from
all over the world to complete small
projects that don’t ;t within the scope of
our existing team members.
Websites such as www.upwork.com
allow companies to post projects such as
designing a brochure, creating or updating a website, ;ltering a spreadsheet or
even calling customers for their opinions
about a company’s service quality.
Pump Tex Inc. has used this type of
contractor for website rework, company
forms and other things that we neither
have the time nor expertise to handle.
And it’s cheap … dirt cheap.
All you have to do is type a detailed
description of what you want done, post
it on the website and watch the bids
come in from all over the world.
Next, you review the bidders’ portfolios of their previous work, choose a
candidate and put half of the money
down with a credit card.
The winning freelancer gets started,
and most of the freelancers allow unlimited revisions of their projects.
When you’re satis;ed with the result,
you pay the remaining half of the price.
Website design, accounting, mobile
app creation, customer service and marketing all can be contracted.
You can get creative in what you
accomplish through services like these.
Your work is never done, but putting
the Web to work for you can make an
enormous di;erence to your bottom line
You won’t have to put another
employee on the payroll to project a
professional, million-dollar image. Your
actual cost is pennies.
Why wouldn’t you?
Boost Your Image
Robert J. Peavey