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When you think your islands are beyond repair!
Don’t replace…REPAIR with
help a customer overcome common user errors (
properly inserting the chip card in the reader, removing
the card at the right time, and so on).
Education will begin with card issuers; however,
on-site communications such as step-by-step instructions near payment terminals and in-terminal or
in-dispenser graphical user interfaces that prompt
users through their chip card transactions will help
unattended fueling sites offer customers trouble-free,
ENGAGE, EDUCATE, ADAPT
Adding an EMV-ready fuel island terminal costs
some $15,000, and replacing a dispenser with an
EMV-compliant dispenser averages $17,000. So cardlock sites are responding to the EMV migration with
caution. The supply chain will be instrumental in
educating cardlock operators about their security risks,
introducing equipment solutions to reduce those risks
and helping them implement the solutions in a timely,
Partnering with a fuel equipment manufacturer
whose product portfolio supports an upgrade path
enables distributors to offer cardlock operators a measure
of flexibility. Although the future of cardlock fueling is
difficult to define, equipment manufacturers are working
to ensure their customers are ready with cost-effective
solutions, regardless of what commercial fuelers demand.
For example, available equipment contains the hardware
to process chip card transactions, and the software can be
upgraded to handle these transactions when needed.
This type of approach to equipment selection
provides cardlocks with an investment opportunity that
is adaptable for today’s needs and tomorrow’s security
Bobby Hayes is the domestic sales
manager for OPW Fuel Management
Systems in Hodgkins, Illinois. OPW Fuel
Management Systems is part of Dover
Corp.’s Fluids segment. Reach Hayes at robert.hayes@
opwglobal.com or 770-605-9611.
EMV data transfers are much larger than data transfers
initiated through traditional, magnetic stripe card authorizations. Many cardlock sites use dial-up connections to
transmit transaction data. And although cardlock operations typically don’t experience the volume of data transfers
that most retail fuel sites produce, dial-up is unlikely to
support an EMV authorization that is satisfactory to users.
Even with higher-speed internet, chip card transactions
are slower than magnetic stripe card authorizations because
of the increased complexity of EMV authorizations.
Broadband or wireless internet will be needed at cardlocks
for fuel sites to process EMV transactions efficiently.
5. User education. Customer education, an aspect of the
in-store EMV conversion, likely will apply to cardlock
One can hope that by 2020, the U.S. migration to
in-store chip readers will result in users who are as comfortable using chip cards as they are magnetic stripe cards. But
unlike a typical transaction processed at a retail merchant,
cardlocks don’t have the benefit of a clerk who quickly can