In 2015, EMV looks to signal both a large
industry opportunity and a large challenge. The
opportunity side is obvious: lots of potential
installations of this important new payment security
technology. However, the amount of equipment
that will have to be produced and installed is
immense, and retailers have a relatively short
timeline within which to protect themselves by
upgrading to the new technology in the forecourt.
Without early adoption by large retailers, it will be
very difficult for manufacturers and installation/
service companies to complete the necessary work
before the 2017 deadline.
Being a member of
PEI has benefited our company
in many ways. The feedback
and data we get from tools such
as the Profitability Survey and
Compensation Survey are crucial to our yearly planning.
We can see where we stand compared to other businesses
in our Industry. We also regularly use the online Forum
section of the website when we are want to hire people or
I am optimistic about what lies ahead for
District 5 in 2015. I expect the focus to be on
commercial, industrial and municipal business.
Customers in all three of these areas seem to be seeking
more accountability and computerized fuel-control
methods. The newer technologies are making it easier
to see the return on investment in new equipment.
In the next two to five years, distributors will
have to address the tendency of some customers
to devalue local service and expertise. The most
troubling pattern is when the marketer purchases
direct to get lower equipment costs but then asks
the local distributor to do the service. The larger that
retail chains get, the more this will happen, leaving
distributors high and dry.
Acterra Group, Inc.
PEI has been a large
part of the success of Acterra. From
training offerings to networking
and the close friendships built
throughout the industry, PEI has
helped us grow. PEI also keeps us
current with updates on industry trends and economic
developments. Not only that, but the association has a
great staff that is eager to equip members to succeed.
We see this shaping up to be a very positive
year. Among the biggest developments to hit the
industry in 2015 will be mobile payment and EMV. With
credit card security constantly in the news, we are going
to see a huge shift into safer and more secure payment
technologies. Digital wallets and EMV credit cards are
coming. As an industry, we need to be ready to help our
customers keep their customers’ personal and digital
information safe and secure.
Dockendorf Equipment Company
Sioux Falls, S.D.
Being a member of PEI
has been a key ingredient to our
success. PEI membership opens up
a vast array of helpful resources.
For me, one of the biggest is the
knowledge that whatever challenges I face, I can turn to a
network of other PEI members for support and guidance.
The past year was a good one for most of our
distributors. I expect that 2015 will be very similar,
with significant opportunities in technology, including
upgrades in POS, fuel-management systems and EMV.
Products such as dispenser media are starting to take off
in our area. Cloud-based payment and mobile wallets are
also exciting new technologies. In terms of challenges,
we see an increasing consolidation of our customer
base. The larger dealers are getting bigger, and small
dealers are disappearing. In fact, with the increasing
cost of equipment and technology, some smaller-market
customers will have a hard time staying in business.