Brenntag, a global chemical distributor, has completed the
acquisition of Multisol Group Limited, the holding company
of the Multisol Group. With this step, Brenntag expands
its product portfolio into lubricant additives and base oils.
Multisol is a specialist in the distribution of specialty chemicals
in Europe and Africa working together with some of the
world’s largest producers.
Multisol operates in various geographic end markets across
Europe and Africa with nearly 170 employees, complementing
Brenntag’s existing distribution network, and enlarging its
formulation as well as mixing and blending capabilities.
“Multisol offers the potential to leverage Brenntag’s
infrastructure and logistics network, in conjunction
with Multisol’s in-depth technical expertise and product
portfolio, to drive sales growth,” said Steven Holland, CEO
of the Brenntag Group. “By combining sales activities
in the U.K., Western Europe, C.E.E. and Africa and the
8 | pei.org | First Quarter 2012
cross-selling of our existing product portfolio to Multisol’s
customer base and vice versa, we aim for continued growth
in existing and new markets.”
The key industry for lubricants is the automotive sector.
Fuel economy requirements and improved durability are
driving the growth of high specification lubricants. Multisol
works with customers and suppliers to provide blending
expertise and distribution of base oils and lubricant additives.
As such, the company feels it is positioned to benefit from
these industry trends.
SOUTHErN CO. MArkS MIlESTONE
AS GOOd YEAr dISTrIbUTOr
The Southern Co., Inc., Memphis, Tenn., recently
celebrated 40 years as a Goodyear Engineered Products
distributor. “Goodyear Engineered Products is an important
partner for us,” said Eric M. Scott, president and CEO. “The
consistent and high-quality products offered by Goodyear
augment many of our other lines. We are proud to have
represented Goodyear Engineered Products in the Memphis
area for more than 40 years and look forward to continuing
our long and profitable relationship.”
The Southern Co. is a privately held petroleum and
industrial equipment distributor. It serves the convenience
store, private fleet fueling, and industrial air compressor and
lubrication supply equipment markets from its headquarters
in Memphis and from offices in Tupelo, Miss., and Jackson,
Tenn. The Southern Co. is a licensed mechanical and elec-
trical contractor in Tennessee, Mississippi and Arkansas.
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to CHriS BoulDin at CBoulDin@pei.org